Ok, we’re reeling a bit from an amazing day yesterday. After our CEO and COO unveiled our 2012 collection to Barnes & Noble College (and received rave reviews!), we’re so excited to share our Fall line with you over the next couple of weeks.
The inspiration for this collection spurred out of many amazing conversations and months of soul searching. But in the end, we decided to let our mantra, American Collegiate Craftsmanship, lead the way. Our amazing designer, Emily, alongside Rachel and Susan put together a set of trend boards and hand-crafted designs (literally, she sketches amazing things for us just in her free time!) that are so truly special. Today, I just have to share a snippet of what we’re talking about, so without ado, here’s our inspiration – enjoy!
When I first met Charles Carroll, I could hardly believe there were still people making sweaters in the United States. Like most young people in my generation, the labels in my closet are like sashes in a Miss Universe pageant: Mexico, China, Vietnam, Sri Lanka, Jordan. Charles, however, has spent the past forty years making clothing in America, and, as I soon discovered, had more than a thing or two to teach us about making garments the old fashioned way.
School House’s fall 2012 collection features the very best collegiate fashion our team has created with our local factory partners. What started as an effort to bring our t-shirt and hoodie line from Sri Lanka to the United States, evolved into a soul-searching opportunity to elevate our entire brand. Our mantra—American Collegiate Craftsmanship—speaks to the journey we’ve been on and the products we believe in.
Here, you’ll find oxford shirts crafted in a historic factory in Garland, North Carolina, updated for the college girl of 2012, as well as covetable, cozy knits made by a worker-owned sewing cooperative in the Appalachains. We even branched into accessories this season, bringing American made school spirit tights and a chunky, irresistable infinity scarf to the line. Our favorite pieces, however, are Charles’ sweaters—the perfect pairing of our team’s trademark collegiate fashion sense with his old school approach to quality and construction. The result? A collection that’s both youthful and classic, modern and vintage, rooted in the legacy of American manufacturing but inspired by 21stcentury fashion. We hope you love it.
Thank you, as always, for shopping School House!